Experience is knowing a lot of things you shouldn’t do.” William S. Knudsen

“Dr. Fadel ELZUBI to Al-Rai Newspaper: Organizing Agricultural Production in Jordan.”

The essence of organization lies in guiding farmers toward high-value crops and linking agricultural decisions to indicators of water and economic return. In a country suffering from resource scarcity, every cubic meter of water must be invested in crops that generate the highest financial yield, whether for the local market or for export. In this context, strategic and contractual agricultural planning becomes an essential tool to align production with demand, reduce fluctuations, and build trust between farmers and consumers