ELZUBI to Al-Ghad: In light of the current poor season, how will we confront the challenges of declining olive production?

International food security expert Dr. Fadel ELZUBI stated that the olive oil milling sector cannot be viewed as a mere traditional agricultural industry, but rather as an integrated economic system that links farmers, consumers, and both local and international markets. He emphasized that the sector has a clear social and environmental impact, as it strengthens livelihoods in rural areas, reduces internal migration, and preserves the agricultural heritage of olives within local culture.

Policy Brief: The Olive Oil Milling Sector – Jordan, 2024

The olive oil milling sector is a cornerstone of Jordan’s rural economy, serving more than 10 million olive trees across the country. It is not only an agricultural‑industrial activity but an integrated system linking farmers, consumers, and local and international markets. The sector’s fixed assets—machinery, infrastructure, and equipment—represent significant capital investments and determine its readiness for modernization and competitiveness.