Experience is knowing a lot of things you shouldn’t do.” William S. Knudsen

ELZUBI to Al-Ghad Newspaper: Market Management and Product Protection, The Olive Oil Crisis as a Case Study

International food security expert Dr. Fadel ELZUBI believes that some comparative studies indicate loss rates in other crops—such as lemons, potatoes, and onions—range between 16% and 18%, and it is unlikely that olive losses are any lower than that.

ELZUBI added: “If we assume that olive losses amount to around 5,000 tons annually, then reducing that by half through improved practices and modern technologies could add nearly 3,000 tons to the local market.”