Dr. Fadel ELZUBI to Al-Ghad: Flowers… Calls for Balancing Imports and Protecting Local Production

nternational food security expert Dr. Fadel ELZUBI stressed that although Jordanian markets are adorned with imported flowers, they conceal a fundamental challenge facing Jordanian farmers: how can their local products withstand unfair competition? Official figures reveal that Jordan imports thousands of tons of flowers and ornamental plants annually to meet rising demand during social occasions and holidays. Yet these imported quantities, entering at lower prices or with different quality standards, weaken the competitiveness of local producers and sometimes push them to withdraw from the market altogether.