Dr. Fadel ELZUBI’s interview on Jordan Radio

Dr. Fadel ELZUBI’s interview on Jordan Radio focused on the current repercussions of war on food security, highlighting how regional conflicts are directly impacting agricultural supply chains, production costs, and consumer prices. He emphasized that the crisis is not only local but part of a wider global disruption.

ELZUBI to Al-Rai: Tomatoes in Ramadan — When Strategy is Absent and Apologies Prevail

Farmers voting with their feet
The strongest evidence of the crisis does not come from central market figures but from farmers’ decisions themselves. A farmer who planted 100 tomato units last year planted only 10 this year—or none at all—due to mounting debts, lack of financing, and years of losses when markets were flooded with produce that failed to fetch fair prices. This shift is not a whim but a clear economic message from the weakest link in the value chain: farmers are exiting because survival is no longer viable. Rising costs of fertilizers, seeds, energy, transport, and labor have squeezed profit margins to the point of disappearance. Meanwhile, multiple layers of intermediaries between farm and consumer inflate final prices without benefiting the primary producer. This exposes a structural flaw in the value chain that has gone unaddressed for decades