International food security expert Dr. Fadel ELZUBI believes that some comparative studies indicate loss rates in other crops—such as lemons, potatoes, and onions—range between 16% and 18%, and it is unlikely that olive losses are any lower than that.

ELZUBI added: “If we assume that olive losses amount to around 5,000 tons annually, then reducing that by half through improved practices and modern technologies could add nearly 3,000 tons to the local market.”

He further noted that it would be wise to consider early the option of opening olive fruit imports for mill owners, enabling them to operate local production lines according to approved Jordanian standards. This would help sustain employment opportunities in this vital sector, especially since mills have been severely affected this year by the drop in harvest. Early preparation for regional supply contracts could launch a new production line with broad economic and social benefits.

He emphasized that most importantly, olive oil should no longer be labeled as a “crisis.” It is unreasonable for every item in our food basket to be turned into a crisis dominating headlines, websites, and social media, becoming fodder for conflicting analyses shaped by each party’s interests.

In his view, the Ministry of Agriculture must assume a role of sound governance and announce proactive strategies that preserve market stability and safeguard food security in Jordan.