ELZUBI to Al-Ghad: The Cooperative… An Investment Company, Not a Service Association

Dr. ELZUBI concluded that this model should not be measured by the number of beneficiaries, but by its compound economic impact: it raises the added value of agricultural products by processing them locally instead of exporting them raw; increases rural household income by transforming women from seasonal wage earners into profit-sharing partners; creates quality opportunities for youth in management, logistics, and digital marketing; reduces agricultural losses through cooling and rapid processing; improves Jordanian product competitiveness in export markets through grading and compliant packaging; and strengthens national food security by extending product shelf life and organizing supply. The ultimate outcome is a direct reduction of rural poverty through permanent, not seasonal, income.