World Chocolate Day is not merely a consumer occasion; it is an entry point to understanding a global value chain that begins with nearly six million smallholder farmers in West Africa, Latin America, and Asia, and ends with an industry generating more than 200 billion dollars annually. We celebrate the product, but the more pressing question remains: who reaps the value, and who bears the risks? Chocolate is a concentrated example of the imbalance in agricultural value chains — raw production concentrated in the Global South, while added value and profits are concentrated in the Global North. Responsible celebration is the one that highlights this gap, not one that overlooks it.