ELZUBI to Al-Ghad: Agricultural Extension Forum – Timing and Pressures

ELZUBI stresses: critique is not dismissal, but framing success conditions. Moving from traditional extension to a multi actor system needs more than a digital platform—it requires re skilling field staff, empowering cooperatives, clear governance on who decides, funds, and is accountable, and real integration with water, trade, and subsidy policies. Extension cannot ask farmers to shift to low water crops without fair water pricing and stable markets