Is food waste a consumer behavior problem or a broken food system problem?
Food waste is not merely a consumer behavior issue; it is a problem affecting the entire food system.
The problem often begins with production, storage, and transportation, and continues through markets, restaurants, and households.
Therefore, it is not enough to simply ask consumers to avoid wasting food. Supply chains must be improved, legislation strengthened, and public awareness enhanced.
Real reform begins on the farm and continues all the way to the consumer’s table.